Our Mission – Our activities

Our Mission

AVICOM promotes the innovative, ethical, and sustainable use of audiovisual media, digital technologies, artificial intelligence, and social media to support museums in preserving, interpreting, communicating, and sharing cultural heritage.

Our mission is to foster international dialogue, encourage professional exchange, and strengthen collaboration among museum professionals, researchers, cultural institutions, and technology experts. We aim to help museums navigate digital transformation while ensuring accessibility, inclusion, participation, and respect for cultural diversity.

Through its activities, AVICOM contributes to advancing knowledge, developing professional skills, and promoting best practices that enhance the role of museums in an increasingly digital society.

Our Activities

AVICOM develops a wide range of international initiatives designed to connect professionals, encourage innovation, and share knowledge across the global museum community. Our activities include:

  • Organising the annual AVICOM Conference and the F@IMP International Festival of Audiovisual and Multimedia Heritage.
  • Supporting international working groups on emerging topics related to digital heritage and museum innovation.
  • Delivering webinars, workshops, and professional development opportunities.
  • Promoting research, publications, and the exchange of best practices.
  • Encouraging collaboration between museums, universities, cultural organisations, and technology partners.
  • Exploring the impact of emerging technologies—including artificial intelligence, immersive technologies, digital preservation, and social media—on museum practice.
  • Contributing to international discussions on digital ethics, accessibility, inclusion, sustainability, and innovation in museums.
  • Building a global network that fosters cooperation, knowledge sharing, and interdisciplinary dialogue among museum professionals.